Twitter Continues to Soar in Popularity

Like it or not, Twitter use continues to surge. Twitter is averaging 230 million tweets per day, up 110 percent January 2011. Over 55 percent of active users contribute tweets from a smartphone or other mobile device. So it’s not going away. Here are a few tidbits to help drill down a little deeper:

Most Twitter users are minorities. In November 2011 the racial divide was 8 percent — 13 percent African-American versus 5 percent white. One in 10 African-American Internet users visit Twitter every day, double the rate of Latinos and nearly four times the rate for whites, according to Pew.

There are also more older adults adopting Twitter than ever before: those in the 30-49 year old bracket doubled to 14 percent from 7 percent last November.

And for kicks, here are some random facts proving that the rich and famous love to tweet: Twitter users include 75 percent of the NBA’s players, 50 percent of the NFL, 82 percent of the U.S. House and 85 percent of the Senate; 87 percent of the Billboard Top 100 Musicians, and 93 percent of the top Food Network chefs.