Video

The Future Will Be Captioned: Improving Accessibility on YouTube

YouTube has launched auto-captioning for all users. Auto-captioning combines some of the speech-to-text algorithms found in Google’s Voice Search to automatically generate video captions when requested by a viewer. A video owner can also download the auto-generated captions, improve them, and upload the new version. Viewers can even choose an option to translate those captions into...

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Facebook Lessons From Celebs?

A handful of celebrities are highly effective at using Facebook pages to connect with fans and promote their movies, albums and other products. Mashable has tried to extract some lessons we might learn from them. While comparisons to grassroots groups is laughable, it’s useful to keep an eye on anyone whose experimenting with online platforms. So with a grain of salt, here are three of the...

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Using Youtube’s “Call-to-Action” Tool

Youtube’s nonprofit program now allows organizations in the program to insert personalized external links into videos using the Annotations feature. This is especially big news for anyone using video to fundraise. The new Call-To-Action capability means that groups can now build graphics within a video that ask people to “Donate” or “Sign Up” or “Sign the...

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Lessons From the Obama Campaign

The Wilburforce and Brainerd Foundations have released a new report that examines the fundraising successes and lessons learned from the Obama for America Campaign’s new media program. Here are a few of their key lessons: Discipline: The discipline to develop best practices and stick to them is what often separates a mediocre online program from a truly great one. This includes...

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