Radio

Traditional vs. Digital Media: Who Makes the News?

According to a new study by the Pew Research Center, the great majority of actual reporting still comes from newspapers, but even those outlets are driven largely by reporting on government statements, not journalists own investigative reporting.  Here’s a quick summary of a few of the report’s findings: Looking at six major story lines that developed over one week last July, 83...

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42 Million Americans Listen to Radio Weekly on Digital Audio Platforms

For many grassroots groups, radio still matters. Latino talk radio played a significant role in spurring on the hugely successful immigration rallies a few years. Pirate radio remains an innovate and potent force in the neighborhoods of Miami. But at the same time, lots of ethnic radio stations are going into financial free fall because large portions of their advertising budgets came from the...

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Where Do Voters Get Their Election News?

How are voters using online tools to track the presidential election?  A newly released study finds the following: 62% of registered voters regularly used the internet (via computer) as a source for presidential election information, surpassed only by television (82 percent). Other sources voters used: newspaper/magazine (49 percent), radio (30 percent), cell phone/mobile device (4...

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Radio’s Popularity Declining Unevenly

Over the last 10 years, the average share of Americans listening to radio at any given time has shrunk about 14 percent, or 2.3 percentage points. Over the last decade, college graduates ages 25-54 have abandoned radio eight times faster than nongraduates. Today, they listen to 15 hours and 45 minutes of radio a week, while their peers without degrees listen to 21 hours and 15 minutes weekly....

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