New Online Strategies

Is “Pictivism” Effective?

Those of us organizing on Facebook and Twitter sometimes ask followers to change their profile picture to advocate a cause. One recent example was when marriage equality activists had supporters change their profile pics to red equal signs. But does this kind of “pictivism” actually create political momentum? According to Charles Bentley, founder and editor of Armchair Advocates, the...

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The Brave New World of Big Data

Here at PTP we’ve been exploring the implications of the new era of “Big Data”. The basic concept isn’t too complicated: it’s simply the different types of information corporations and political parties are compiling about our buying habits, what music we listen too, who our friends are. What’s unknown are the implications of Big Data – especially what it...

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Emerging 2013 Social Media Trends

This week e.politics posted a helpful list of online trends to watch in 2013. We found it really helpful for prompting discussions around both short-term and long-term online strategies. Here you go: Online rapid response — more important than ever. In the days of the 24-hour news cycle, even 2 hours can cause you to miss your chance, so make sure your decisionmaking process is as clear and...

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PTP’s 2013 Spring REVERB Program

What is REVERB? PTP’s REVERB Project is designed to help organizations get the most out of their communications activities. REVERB helps groups develop better ways to streamline and align their organizing, communications, and technology efforts. We focus particularly on developing greater intersections between online and offline organizing, and building the knowledge and skills to take...

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