Facebook

Is “Pictivism” Effective?

Those of us organizing on Facebook and Twitter sometimes ask followers to change their profile picture to advocate a cause. One recent example was when marriage equality activists had supporters change their profile pics to red equal signs. But does this kind of “pictivism” actually create political momentum? According to Charles Bentley, founder and editor of Armchair Advocates, the...

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The Psychology of Facebook “Likes”

Facebook said last year that roughly 2.7 billion new “likes” were made by users. Well, all that “liking” is creating an eerie treasure trove of info for the data crunchers. On Monday, researchers at Cambridge University released their findings about how  Facebook “likes” can be used to predict users personalities and behavior, and including whether they drank,...

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How to Schedule Facebook posts in advance

Facebook is constantly tweaking, adding and eliminating feature — much the chagrin of many online organizers. But every once in a while they add a tool that makes our lives easier. And here’s one: Facebook now lets you schedule posts to your Fan Pages. This is useful if your want to have content while your at a protest, away from your desk for a doctor’s appointment, or setting...

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Emerging 2013 Social Media Trends

This week e.politics posted a helpful list of online trends to watch in 2013. We found it really helpful for prompting discussions around both short-term and long-term online strategies. Here you go: Online rapid response — more important than ever. In the days of the 24-hour news cycle, even 2 hours can cause you to miss your chance, so make sure your decisionmaking process is as clear and...

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