eNewsletters
PB Tip: How to Prevent Your Emails from Getting Treated Like Spam
Posted by Robyn on Mar 27, 2013 in Email, eNewsletters, PowerBase, PTP, Tip of the Month | Comments Off
Before diving into the complicated process of managing spam filters, keep in mind that up to 30% of all bulk email gets blocked. Still, you can take prudent steps to minimize the impact on your email. In this tip, we’ve pulled some tips from across the web to help you send your email successfully. SPAM FILTERS The big email hosts (Yahoo, Microsoft, AOL, Google) have their own spam...
Read More14 Tips for Increasing Your Open Rates
Posted by admin on Mar 7, 2013 in Email, eNewsletters, Tips and Tutorials | Comments Off
According to Brett Meyer, communications director over at NTEN, collecting e-mail addresses is only half the battle. You may be sending out important messages, but your recipients may not be reading them. Experimenting with NTEN’s nearly 1 million messages sent in 2011 along, they’ve managed to increase their open rate year over year. Here’s their list of 14 ways to boost your...
Read MorePB Tip: Find Out Who Unsubscribed
Posted by Robyn on Feb 11, 2013 in Email, eNewsletters, PowerBase, PTP, Tip of the Month | Comments Off
You may want to know who unsubscribes from your mailings. Here are two ways to find out. Use 1 if you want to perform some action on the unsubscribers, like putting them in a group. Use 2 if you just want to glance at who unsubscribed, but don’t need to do anything with the list. 1) Search on all contacts who unsubscribed from a particular mailing. Go to Advanced Search. Open the Mailings...
Read MoreDo Email Silences Matter?
Posted by brendan on May 9, 2011 in CRIB Notes, Email, eNewsletters, Polls, Tips and Tutorials | Comments Off
M+R Research Labs recently conducted an interesting study on whether “failing to communicate with your [email] listmembers consistently might cause them to not respond to your organization’s emails as consistently as they might if you stayed in better touch.” M+R looked closely at the effect that gaps in email communications have on listmembers’ responsiveness. In other...
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