Direct Mail
PB Tip: How to Find Contacts with Bad Mailing Addresses in PowerBase
Posted by Robyn on Dec 18, 2012 in Clean Data, Direct Mail, PowerBase, PTP, Tip of the Month | Comments Off
In order to find all contacts with invalid mailing addresses, you’ll need to use a special search in PowerBase called Search Builder. The idea is that we want to find any contact that has any of the key address fields blank: Street Address, City, State, or Zip. That’s the best we can do, since it’s not possible to tell if an address that is entered is invalid. Only the postal delivery...
Read MoreNonprofit Spam Manifesto
Posted by brendan on Mar 25, 2011 in Blogging, CRIB Notes, Direct Mail, Email, eNewsletters, Tips and Tutorials | Comments Off
There are people out there that hate – and we mean hate – spam. As the blogging team writing as “No NonProfit Spam,” says “Your mission is noble, and your intentions are honorable. But if you subscribed us to your organization’s bulk email list without our permission, then you are sending us spam. That is discourteous, unethical, illegal, and ineffective – so...
Read MoreDirect Mail Checklist
Posted by brendan on Nov 18, 2009 in CRIB Notes, Direct Mail, Email, eNewsletters, Fundraising, Tips and Tutorials | Comments Off
The direct mail guru’s over at Mal Warwick Assoc. have posted a useful summary of the key points from a new book by Chip and Dan Health entitled Made to Stick, which explores what ideas work best in direct mail. They are: Simplicity—short, profound statements are powerful. Focus on the message’s core—think “proverbs.” Unexpectedness—generate lasting interest. Create a gap in...
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