CRIB Notes
Is “Pictivism” Effective?
Posted by admin on May 13, 2013 in CRIB Notes, Facebook, New Online Strategies, Tips and Tutorials, Twitter | Comments Off
Those of us organizing on Facebook and Twitter sometimes ask followers to change their profile picture to advocate a cause. One recent example was when marriage equality activists had supporters change their profile pics to red equal signs. But does this kind of “pictivism” actually create political momentum? According to Charles Bentley, founder and editor of Armchair Advocates, the...
Read MoreLatest Pew Study on Civic Engagement
Posted by admin on May 13, 2013 in CRIB Notes, New Tools, Polls, Social Networking | Comments Off
Always a font of intriguing insight, the Pew Internet and American Life Project recently released the results of its yearly survey about civic life and the Internet. According to TechPresident, “buried beneath the survey’s top-line results are some surprising, and still statistically significant, results — things that tell us about the role of the Internet in politics that we did...
Read MoreAre Email Open Rates Misleading?
Posted by admin on Apr 26, 2013 in CRIB Notes, Email | Comments Off
The New Organizing Institute has posted a very helpful piece on testing emails and how open rates can be a misleading metric. Here’s what they have to say: “worrying about open rates too much is not just misguided — it can also be counterproductive. And in a world where open rates are the first thing a lot of non-digital people want to know about, knowing how and why to avoid...
Read MoreThe Brave New World of Big Data
Posted by admin on Mar 29, 2013 in Campaigns, CRIB Notes, New Online Strategies, REVERB | Comments Off
Here at PTP we’ve been exploring the implications of the new era of “Big Data”. The basic concept isn’t too complicated: it’s simply the different types of information corporations and political parties are compiling about our buying habits, what music we listen too, who our friends are. What’s unknown are the implications of Big Data – especially what it...
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