Blog
Are Email Open Rates Misleading?
The New Organizing Institute has posted a very helpful piece on testing emails and how open rates can be a misleading metric. Here’s what they have to say: “worrying about open rates too much is not just misguided — it can also be counterproductive. And in a world where open rates are the first thing a lot of non-digital people want to know about, knowing how and why to avoid this trap is crucial.” It can steer you wrong. A couple of weeks ago I ran subject line tests for a fundraiser to a very active segment of the...
read morePB Tip: Using Styles in the Mail Editor
If you send out mail often from PowerBase, you might have noticed that the editor has changed recently. The editor PowerBase uses is called CKeditor. It has some new buttons and a slightly different look. This tip focuses on the button called Styles. Styles are special, saved formatting that can help you save time and keep your newsletters consistent. Rather than changing size, font face, and color, we suggest you use a style when possible. Here’s a look at some of the available styles. To the left, you’ll see text formatted with...
read morePB Questions & Preguntas 5-8-2013
Open session to get your questions about running PowerBase answered in Spanish or English. Support Contract required Have a question about PowerBase that merits a conversation? Join us on the phone to get your PowerBase questions answered. The first half is in English and the second in Spanish. PowerBase Questions & Preguntas lasts one hour starting at the following time: 1PM Pacific | 2PM Mountain | 3PM Central | 4PM Eastern Questions & Preguntas is only available for organizations with support contracts. ¿Tiene alguna pregunta...
read morePowerBase para Personal Nuevo 6-12-2013
Este entrenamiento de PowerBase para personal nuevo está diseñado para introducir al nuevo personal a las características de PowerBase. Se llevará a cabo a la siguiente hora: 11:30AM tiempo pacífico | 12:30PM tiempo Montaña | 1:30PM tiempo Central | 2:30PM tiempo Este ¿Hay personal en tu organización que necesite familiarizarse con las operaciones básicas de PowerBase? Dales la oportunidad de comenzar con un entrenamiento básico de las características de PowerBase que está específicamente diseñado para personal nuevo. Después...
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