Who can beat Google?

Filed under Internet, Web on 22nd Dec -05

In People Power Vs Google, Om Malik asks if “a people’s collective be able to beat Google at the search game?”

Now, before anyone gets too excited, he’s not really talking about a people’s collective (as an aside - why is organizing and counter-culture lingo so popular these days?), at least not in any way that you or I would understand it, but he is talking about the merging of invidual web site tagging and search.

The big question is whether any of the new search ideas deliver a better, faster, more relevant search results and do so in way that’s so easy to use that folks drop Google.

As Om Malik points out, Google’s business model is a strong disincentive for further improvements in search, and let’s face it, Microsoft is no more interested in more effective search than Google - they just want our eyeballs to look at their ads, not Google’s; Yahoo is in the same camp. So, if anyone is going to dethrone the big search sites, it’s going to come from “the people.”

We’ll see.

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  1. I’ve written a 4-part posting on the topic of Yahoo and MSN v. Google. You can see it at blogation.blogspot.com. I’d love to hear comments from folks.

    Words by David on December 28, 2005 at 1:18 am | #

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