PTP Blog: January 2008

Is a 16% response rate good or bad?

Here’s the story.  A colleague posted a note on Twitter about an organization that got a really low response rate when they sent out a subscribe request to people who had done a paper sign-up for their announcement email list.  Their webhost requires that list recipients opt-in via email, and so the organization sent their subscribe request to 586 people and 94 chose to opt-in to the list for the second time.  My colleague was disheartened for obvious reasons – a 16% (did I do my math right?) response rate, while not bad, isn’t really something to shout from the rooftops either.  I started to Read more »

Filed under brainstorming, Email, Internet

The value of a database

I had a conversation yesterday with someone who's trying to wrap his head around how to talk with organizers in his organization about what a database does and what value it provides - why they should use it, and how to think about using it.

As I talked with him about his database questions, I realized that it might be a useful exercise to get this out on the net somewhere. Although I suspect that most of us who do tech work with organizers have had some version of this conversation many many times, I don’t know that I’ve seen it in print, so here goes: Read more »

Filed under Database, Organizing

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