PTP Blog

Discontent around Since Sliced Bread

this page contains a nice summary of the SEIU's Since Sliced Bread site and some of the discontent surrounding it.

In case you're not familiar with it, the goal of SEIU's site - http://www.sinceslicedbread.com was to solicit new and fresh ideas that

"are original and creative, [and] have the best chance of practical success and would most effectively:

  • Grow the economy
  • Create good-paying jobs that allow people to raise a family, afford health insurance, pay for their children's college education, get additional training and save for retirement
  • Encourage existing companies to expand and entrepreneurs to start new ones"

the site was the vehicle for a contest offer $100,000 to the finalist with the best idea "since sliced bread" yeah, you get the idea.

As the contest moved into the final stages of voting, a fair bit of push back came from a number of places. The site I linked at the beginning of this post summarizes and links to some commentary on this push back and draws a number of interesting lessons about this type of online engagement.

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