The Art and Science of
Message Development
(Alternately Titled,
“We don’t know jack #*$&#^@*!”)
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Objectives
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What is a good message?
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How do you develop a good message?
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Let’s develop a message!
SUBLIMINAL NEXT
SAGE/Soltari/PTP
NPR/Pacifica vs Wheel of Fortune
Going to show you some messages.
