Notes

Slide Show

Outline

1	The Art and Science of Message Development (Alternately Titled, “We don’t know jack #$&#^@!”)
2	Multiple messages from multiple messengers for multiple constituencies.
3	Can you hear me now? Good.
4	Gentleman’s Domain: The Official Catalog of Things Men Want.
5	Femail Creations: Gifts to Inspire Women and Girls.
6	Multiple messages from multiple messengers for multiple constituencies.
7	I did not inhale.
8	I did not have sexual relations with that woman.
9	Rush Limbaugh is a big stupid idiot.
10	Profit vs. Prayer. Vote NO on the Street Bonds.
11	Stop Tax Waste. Vote NO on the Street Bonds.
12	A Good Message Is… Targeted Truthful Concise Convincing Contrasting Consistent Sky Mall, Petroglyphs Rush, not Bill (inhale), really not Bill (sex) Rush, Bill Inhaler Rush, not Bill (inhale), really not Bill (sex) Petroglyphs Can you hear me now?
13	Multiple messages from multiple messengers for multiple constituencies.
14	Research Opposition, Self, Issues Polling and Focus Groups
15	Warning! Put on your bifocals!
16	Survey Results
17	Message Box We/Ourselves They/Themselves They/Us We/Them
18	Multiple messages from multiple messengers for multiple constituencies.
19	Final Thoughts Wheel of Fortune vs. NPR Rush: repetition vs. truth Multiple messages from multiple messengers for multiple constituencies.
20	Multiple messages from multiple messengers for multiple constituencies.