Raising Funds for Technology
A Brief Guide to Prepare and Position Your Organization to Raise Funds for Technology
Technology’s mounting importance means raising funds for technology is crucial for the very survival and success of your organization. The good news is that appropriate technology will give you results. Results that will not only be satisfying for your mission and your constituency but for your funders too! In other words it’s well worth it to spend time and resources to get appropriate technology because it will strengthen and significantly transform your work.
If you are either:
1) struggling with technology
2) been unsuccessful in getting technology for your organization
3) have no clue and are terrified about how and where to get funds for technology
4) conflicted about how acquiring technology ranks in importance in your work,
this guide is especially for you. The following Ten Tech Fundraising Commandments will hopefully be a useful guide to help you position yourselves to successfully raise funds for technology.
TEN TECH FUNDRAISING COMMANDMENTS
Know Thy Needs
Looking at your technology needs gives you an opportunity to evaluate your organization’s struggles with technology and to make a clear and intentional analysis of how to revolutionize your work and your capabilities. Once you understand that technology has the potential to significantly raise the scale and scope of your work, one then turns to look at the areas in which the organization have been struggling the most. Administration? Communication? Training? Outreach and mobilization? What kind of technology is needed to curb your frustrations and ineffectiveness in those areas?
Tell a Frank Story of Your History with Technology – intimidated by the mention of databases?
Is checking email a terrifying idea for you? Describing your organization’s previous struggles and successes with technology positions you to be able to articulate how technology will empower and strengthen your organization. Similar to all other fundraising, explaining your work in a compelling and genuine fashion is of utmost importance. If you have difficulty mobilizing your base for a protest or a forum because of an unreliable database, cite it without reservation.
Request Technology Most Relevant To Your Work - Laptops or GIS?
It’s not how sophisticated the request it, but how important it is in transforming your work. A fax machine might be more important for an organizer to maintain communications in their work rather than the latest cell phone. How does your request directly go to support your work? Is the request well thought out? These are the sort of questions funders will be interested in.
Have a Clear and Concise Project Plan
Having the appropriate technology is just a piece of the puzzle in your project objective. It’s essential that you paint a full picture of how your technology will be in concert with other resources to achieve your objectives, e.g. how your human resources, volunteer or hired technical assistance personnel, to use technology to improve your work. Have realistic and detailed objectives for your tech needs; i.e. describing exactly what technologies you need for your projects.
Request Technology from your Existing Funders: I.e. Incorporate Technology into Existing Grant Proposals
All funders would be pleased that a lot more can be achieved with each dollar given out. Since technology provides the possibility of making your work more effective, your current funders are likely to have a vested interest in improving the effectiveness of your work by helping you acquire new technologies.
Planning Makes it Possible to Raise Funds in a Short Time Period for Unbudgeted Technology Programs
Having a clearly articulated plan that shows how technology is integrated into your organization’s work puts you in a good position to be able to access funds for unbudgeted programming - especially for trainings. For useful details on how to fundraise in a short time period please consult Kim Klein and Stephanie Roth’s “8 Ways to Raise $2,500 (or more) in 10 Days (or less, sometimes)” http://www.grassrootsfundraising.org/howto/v22_n5_art03.pdf
Research Technology Funding Sources
Researching new avenues for technology funding is also important. In-kind technology sources still exist and are important to pursue. Also cheap technology resources for non-profits, such as TechSoup, are useful to consider. They can significantly cut costs.
Technology Know-How is As Crucial as Having the Technology Itself
Targeted training is needed for you to benefit from the technology already on hand and technology that you seek to acquire. Having a plan for learning how to optimally utilize technology dramatically strengthens your technology grant seeking potential.
Have a Credible Process to Evaluate the Impact of Technology on Your Work
An often overlooked factor is having a reasonable way of measuring the impact of technology on your work. Technology requests are made even stronger if you can show how you can measure (not necessarily quantify) your results. It will also be important for you to use in future fundraising efforts
Discuss Technology with Your Organizational Peers
Most organizations learn about technology through self-research and from connecting with their peers. Consequently it is imperative to be a part of practical knowledge-sharing networks that allows you to share information about effective technologies. A peer-to-peer learning approach allows you to benefit from the wisdom of other organizations technological experience and strengthens your ability to plan for and choose the right technology.